Hello! I’m Deni,

I approach design from a systems thinking lens

My core strength lies in my creativity courage.

I thrive at the intersection of design and data

I love playing Escape room challenges

You’ll always find a moisturiser in my bag

I value empathy and accessibility

Catch me at the aisle window on the airplane

I am driven by the “why”. I love to dig deeper to understand the human perspective, and using data to validate decisions in finding creative ways to simplify complex challenges.

01. CASE STUDIES

Mydoh Design System

Re-designed contextual messaging components to refresh MyDoh’s design system, create a unified look for scalability, improvement in team workflow and to maintain design consistency.

Design system

Internal

Conversational AI Banking

Increased customer engagement by 30% with integration of AI chatbot for B2B fintech businesses.

Financial services

B2B2C

Cross-border Payment Application

Revamped a mobile-first digital payment application for customers and 20 small POS business owners to enable cross-border payment across 5 countries.

Fintech

B2C

Food Sustainability Value Label & App

Designed a foodprint value-label and web mobile application that empowers eco-conscious students to make sustainable food choices.

Design thinking

Sustainability

Two-Factor Authentication

Enhanced the signup and login security experience for over 100 corporate customers through improved 2FA process.

UX improvement

Financial services

MyHealth

Empowered Canadian patients as experts in their healthcare journey through access to personalized information, resulting in improved communication and co-ordination between patients and providers.

Design thinking

Patient-centered engagement

02. UI/UX GIGS

This section showcases a series of UI/UX projects I’ve worked on for clients as a freelance designer